I confess I have a love/hate thing for Marketing. Love the creativity but hate the attitude. At least the attitude I usually see which is being on your toes and pretending to be something you're not. You know what I mean, like those people that can always find a way to say how great they are when in fact they're not. But...
The appearance of impropriety" on Seth Godin's blog where he defined marketing as what others say and think of you. It seems that the trick has 2 parts:
- Act considering what others would say of your options (eventually choosing a second best line of action)
- And so make the image that others have of you to be what you actually are...
What about Project Management?
Marketing and risks
So why not include marketing on you Project Management needs and worries? What you really should do is include a Marketing Process mingled with the rest of your Project Management processes. A Marketing Process?? Sure, and this can be done in very simple inexpensive ways, depending on the context of each project - there are simple processes you know? The simplest process that I can think of is to include a risk on every project, something like the following would do:
"Stakeholders might misunderstand why this project is being done
< -->root cause --
< and the impact would be -->the impacts --"
Pretty simple - and inexpensive. With this risk included in every project of yours you would be able to:
Remember of this potential mismatch Act accordingly in your particular context
...then you could be a better project manager!
If you enjoyed this you may also enjoy these related posts:
- Meet the most wanted Project Management tool: the dog!
- It's all about interests, not positions
- Quality is what you do when no one is looking
- Is there a need to follow plans?
Posted by Luis Seabra Coelho